Expresso Espresso

Expresso Espresso is a coffee shop located in a street along the University of South Alabama. Todd, the owner of the business, opened the shop in March 2006, and was motivated by the idea of providing comfort to his consumers, and the thought of helping his children acquire some life lessons on how to run a business. His plan was to offer a service that will make his customers feel at home, making them want to stay longer.Advertising We will write a custom case study sample on Expresso Espresso specifically for you for only $16.05 $11/page Learn More Even though Todd managed to attract quite a number of customers through his concept, the competition from new shops was posing a threat to the growth of his business. Apart from the stiff competition from new shops, expanding the business in the city’s midtown was a worrying issue that Todd was facing as he was afraid that the new location will negatively impact the sales, and may change the dynamic n ature of the coffee industry in the area. Therefore, his main priority was to market his business so as to ensure that it gains a firm standing in the market place. The location of the coffee shop was evidently an added advantage to the business as most of the customers were students and lecturers. Also, the service offered in the shop was hospitable and as a result, it increased his competitiveness. Designing the shop with a range of comforting colors and comfy furniture also worked in his favor as it helped him gain a competitive niche over other coffee shops. However, the financial status of the business was disappointing. In other words, the profit he made was not huge enough to sustain the survival of the business, given the competition in the market. Given that Todd had tried implementing some marketing strategies that didn’t work so well, it was time to think outside the box. It is for this reason that Todd had to come up with an effective marketing plan in order to ex pand, and enhance the growth of his business. Focusing on university students, their lecturers, and the faculty was an alternative he needed to focus on, as they were his target market. By this, he would provide products that not only represented his trademark, but also met the needs of consumers.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Even though the economy affected the prices set in the market, lowering the prices of his products, and offering promotional offers was a strategy that would alternatively work in his favor. By lowering the prices and putting up offers, the shop would get more customers as it would increase awareness among college students, lecturers, the faculty, and the community around. Moreover, improving the quality of the service and products was a strategy that would increase his customer base. Changing the brand name of the shop, and re-launching it duri ng an ongoing semester would also help in creating awareness, and would limit the shop from providing espresso only. Instead, it would allow the incorporation of other products that are preferred by most customers. Conducting a survey, and asking their customer to participate in rating the quality of services offered, and offering recommendation would make them feel more appreciated, and consequently, increase the customer base. Apart from expanding the business in the city’s midtown, the current location would need some expanding so as to accommodate as many customers as possible. By opening a new shop in the city’s midtown, Todd would have to implement an effective action plan that focuses on the specific tasks to be performed, the time horizon, and resource allocation. This case study on Expresso Espresso was written and submitted by user Marshall Phelps to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Abortion misc1 essays

Abortion misc1 essays Abortion, the ending of pregnancy, has been a very controversial topic for decades. Is abortion moral or immoral? People all over the world have different opinions. There are different ways that abortion can be performed: surgically or medicinally. The 1973 Supreme Court decision known as Roe vs. Wade marked an important turning point in abortion. This decision made it legal to have abortions. Different states have various laws on abortion. Abortion continues to be debated worldwide. Abortion is the ending of a pregnancy. It is the removal of a fetus from the uterus before the fetus is mature enough to live on its own. Abortion has been around for decades. Each year, more than 50% of all pregnancies among young woman are unintended. Half of the unintended pregnancies will end in abortion, which is 1.5 million each year. There are no specifications on who will have an abortion. Women who have abortions come from all racial, ethnic, socioeconomic, and religious backgrounds. Calculating abortion rates, older teenagers and young adults have the highest abortion rates. Young women between the ages of 11 and 19 account for about 21% of all abortions; women 20 to 24 account for another 34 %; and about 22% of abortions are brought about by women who are 30 or older. Over half of all abortions are obtained within the first eight weeks (Women who..., 1995). Is abortion moral or immoral? People who favor abortion most invoke the right to choose of woman who conceived the child. The people who oppose abortion focus on the right to life of the fetus. John Paul II, the pope of the Roman Catholic Church, contends that abortion is a particularly heinous crime because it kills an innocent human being who has yet to be born. He feels that every human being has a sacred and inviolable right to life. New York Archbishop John J. OConnor linked abortion with the Nazi Holocaust. He stated Now Hit...

BERTOS MANUFACTURING CORPORATION Case Study Example | Topics and Well Written Essays - 1000 words

BERTOS MANUFACTURING CORPORATION - Case Study Example BFSI consists of three foreign subsidiaries in Mexico, Canada, and UK. There are ten nations selected to establish which ones form most suitable for the instantaneous institution of a new BFSI subsidiary. Therefore, Victoria being in charge of the project has to recognize the key criteria and reflection that necessitate evaluating BFSI embryonic in the projected foreign markets. In order to establish the best nations, Victoria must make a financial system assessment for every nation. The strategy includes a historical synopsis of the nations’ financial classifications, present financial laws and policy and financial institutions available in the nation. The analysis should constitute of a list and an explanation of all the banks (financial institutions). Whether domestic or foreign the analysis must present in the state comprising assets, total liabilities, deposits, capital, preserved earnings, net income and the diverse services provided by institutions. In addition, Victoria must include the banking modes and regulations, customer profile and in her analysis (Roussakis 2). Moreover, imperative elements like the country’s balance of trade, imports, balance of payment, investments, and principal sources of experts, fund transfer and foreign treasury considered. Subsequently, she must describe in the country’s assessment the current exi sting country’s currency. Certainly, she should consider the exhibition of the country’s FDI to political jeopardy in the various countries proposed (Roussakis 8). Some political proceedings can dent the economic feasibility and production of the firm, like expropriation, governance threat, and blocked finances. Furthermore, the analysis must discuss the ultimate risk of terrorist financing and money laundering, and highlight imperative financial corporation’s failures and indignities in the state. As a result, the board has recognized the necessity for an extra of finance companies of chosen foreign

The Adolescent Development Article Example | Topics and Well Written Essays - 500 words

The Adolescent Development - Article Example It is said that 1 out of every 5 students enrolled in the public education system of the United States came from an immigrant family. This number is believed to be ever-increasing so much so that it is projected that by 2020 the ratio will be 1 out of 3. The subject of immigration comes along with a number of other debates that is indispensable when discussing the subject. The issue, no matter the stance is a different discussion altogether. Immigration is considered as the secondary reason for a nation’s increase in the population other than natural means. But the question on the other hand of the diversity in the development of adolescents belonging to this background is a concern that is not tackled as explicitly. The importance of understanding how they adapt and develop base on their varied personal history creates a necessity for the study thereof. How do the people around them respond to the different needs they require? In the same way that the query of how do these adolescents interact and differ from those who are around them, both in the question of their relations with peers and others, vary? Studies such as ‘Beyond the Family: Contexts of Immigrant Children's Development, New Directions for Child and Adolescent Development’ edited by Hirokazu Yoshikawa. Charles A. Ellwood’s ‘Sociology and Modern Social Problems’ will also be valuable in assessing the inherent sociological diversity at play in an adolescent’s life. Studies on adolescent development and immigration issues that go along with it available on www.cciserver.ums.maine.edu may also prove to be contributory for this research. â€Å"Do Undocumented Students Play by the Rules?† a journal article by Julian Jefferies will also be at hand as it contains information regarding the educational process of immigrant adolescents. Other related literature will also be reviewed for this study.  

Evaluating an Argument and bring forth an argument of your own Essay

Evaluating an Argument and bring forth an argument of your own - Essay Example Brent begins his article by describing a scenario where a driver accelerates into high speed in order to get to work early and avoid quarrels with boss. It is good to speed up to meet time deadlines but the risk involved is not worth while there are other easier options such as waking up earlier and driving safely to work. The writer talks about the German case where people drive at speed of over 80 miles per and yet German highways are the safest in the world (Axelrod, and Charles 620). However, Brent should also consider the ease of getting a driving license in the two countries and the also the training involved in the driving schools of the two countries. The USA allows people as young as sixteen years old to drive whereas in Germany one can only obtain a driving license at the age of twenty one years. The maturity between a sixteen years old child and a twenty one years old adult is not comparable. In Germany, one has to attend a driving school for at least three months as oppos ed to one month in the USA and hence the driving skills between the two people are incomparable. The writer argues that nobody would speed up in order to risk their lives and hence there’s no need of imposing the speed limits. However, it is important to understand that speed limits not only protects the driver but also the outside world who maybe more important than the driver. Considering a scenario where people were allowed to drive at their own speed, the rate of accident occurrence would increase and consequently the number of people in hospitals would also increase. An increase in the number of people in hospitals directly increases a cost to the government which is under the pressure of economic battles. Brent Knutson argues that modern vehicles are designed in such a way that they can travel safely at super high speed which i

Gender Identity In Feminist Science Fiction English Literature Essay

Gender Identity In Feminist Science Fiction English Literature Essay By conducting this research I discovered to what extent the topic had been previously covered and what input I could put into the area without repeating others. I found that Carter and Russ have rarely, if at all, been studied solely alongside each other even though both their works have been identified as feminist science fiction. I therefore wish to explore how gender identity is dealt with in their works and the purpose of using the science fiction genre to do so. Baccolini makes the point that contemporary sci-fi texts written by women increasingly foreground the interaction of gender and genre. In particular, the questioning of generic conventions by feminist sci-fi writers appears to have contributed to the creation of a new genre, such as the critical dystopia or works of sci-fi that contain both utopian and dystopian elements with the aim of deconstructing tradition and reconstructing alternatives. Hollinger draws similarities between feminist theory and queer theory in a bid to explore how the variable construction of gender identity is represented in science fiction by women writers. She states the importance of relating theory to fictions as they function to suggest information about each other and de-familiarise each other. She reaffirms that science fiction is a useful discourse within which theoretical concepts on the issues of gender and sexuality can be represented. Cortiel discusses how Russs work transforms genre and plot conventions and disrupts the naturalised alignment of sex, gender, and sexuality. She critically interprets Russs earlier short fiction and how they relate to her later explicitly feminist works. Although Cortiels main focus is on the earlier short stories of Russ, she also makes interesting critiques on gender and sexuality in Russs novels, and to my particular interest The Female Man. 3. In her book Gender Trouble: Feminism and the Subversion of Identity, Judith Butler argues that traditional feminism is wrong to look to a natural, essential notion of the female, or indeed of sex or gender. She questions the category woman: who does it include, and who decides who it includes? She also questions the terms masculine and feminine, determining that they are not biologically fixed but culturally presupposed. Butler also explores the concept of gender as a reiterated social performance rather than the expression of a prior reality. 4. In To Write like a Woman, Joanna Russ sets a standard of clear, intelligent, and relentless feminist criticism. This collection of her essays includes topics relevant to my research topic such as the aesthetic of science fiction and feminist utopian novels. In her essay What Can a Heroine Do? Or Why Women Cant Write, Russ discusses stories or myths whose genres employ plots that are not limited to one sex. She names science fiction as one such genre that generally involves a plot which explores a new world, human intelligence, and human adaptability. Such plots do not generally involve our culturally contrived gender roles and therefore allow writers to create fascinating characters that deal with current experiences and not inherited literary myths. In the chapter Recent Feminist Utopias, examples from various texts, including The Female Man, are used to explore the features of feminist utopian fiction. A particularly interesting point is made as regards female puberty in feminist utopias, where Russ states that feminist utopias offer an alternative model of female puberty that allows the girl to move into a full and free adulthood. 5. While acknowledging the sophistication and pertinence of Butlers theories on the performativity of gender identity, Trevennas article, entitled Gender as Performance: Questioning the Butlerification of Angela Carters Fiction, argues that there are significant differences between Butlers presentation of gender acquisition and that presented in Carters fiction. Highlighting how dominant theoretical trends can often problematically displace other relevant approaches, this article suggests that Carters presentation of gender acquisition is more in accordance with that promoted by Simone de Beauvoir in The Second Sex rather than the currently more fashionable theories of Judith Butler. It further suggests that Carters work also moves beyond the feminism of de Beauvoir and invites a more contemporary critical debate through its presentation of the pre-gendered subject as unstable and fragmented. 6. In the chapter Ursula Le Guins The Left Hand of Darkness: Androgyny and the Feminist Utopia from Women and Utopia, Jewell Parker Rhodes discusses the purpose of androgyny in the works of feminist writers. Although Ursula Le Guin sees androgyny as a heuristic for determining essential humanity without lifelong cultural conditioning of gender roles, Parker Rhodes argues that that the androgyne is an archetype that claims a woman to be deficient and in need of maleness. I feel this is an interesting argument which can be further explored in the texts, especially in Russs character Joanna in The Female Man. The majority of my research on feminist science fiction explores the questioning of dominant cultural definitions of difference and identity through the works of writers such as Octavia Butler, Vonda McIntyre, Suzy McKee Charnas, Pamela Sargent, and Margaret Atwood. For this project I propose to investigate the elements of feminist science fiction through Carter and Russ, in particular The Passion of New Eve and The Female Man. Although Russ is regularly discussed within the genre, her work doesnt seem to be studied alongside Carters. I plan to discuss comparisons and differences between how these two science fiction novels deal with gender identity. Furthermore, I wish to relate notions of gender by theorists such as Butler and de Beauvior to the approach of both writers to gender identity. Section Three: Introduction The introduction shall outline the aim of my study and include brief summaries of the chapters that follow. Chapter 1: The first chapter shall include different criticisms and theories on feminist science fiction and gender that I have found through my research. This section shall investigate what devices the science fiction genre has that attract feminist writers and particularly how they use utopian and dystopian elements to deconstruct tradition and reconstruct alternative societies. I will also include a range of examples from the works of feminist science fiction writers such as Ursula K. Le Guin, Marge Piercy, Margaret Atwood, and Octavia Butler. Chapter 2: This chapter will focus on the settings of the chosen works and examine how gender is treated by the different societies. Chapter 3: This chapter shall deal with how both Carter and Russ play with gender identities in the individual characters of their works. Here their views on the relationship between biological sex and gender identity can be compared to the gender theories of Butler and de Beauvoir. Conclusion The conclusion shall summarise the points made in the previous chapters and highlight any main conflicts or similarities I discover. Section 4: In conclusion, having researched my core bibliography, I plan to continue my research of gender identity in feminist science fiction with particular focus on secondary criticisms of The Passion of New Eve and The Female Man. Once I have done this I shall have a greater insight into the research and criticism that has already been done in the area and therefore be in a better position fine tune the points which I plan to make on this topic. Revised Core Bibliography: Barr, Marleen S.Alien to Femininity: Speculative Fiction and Feminist Theory. New York: Greenwood, 1987. Print. Barr, Marleen S.Future Females: A Critical Anthology. Bowling Green, OH: Bowling Green State University Popular, 1981. Print. Butler, Judith.Gender Trouble: Feminism and the Subversion of Identity. New York: Routledge, 1990. Print. Russ, Joanna.To Write like a Woman: Essays in Feminism and Science Fiction. Bloomington: Indiana UP, 1995. Print. Trevenna, Joanne. Gender as Performance: Questioning the Butlerification of Angela Carters Fiction.Journal of Gender Studies11.3 (2002): 267-76. Print. Extended bibliography: Annas, Pamela J. New Worlds, New Words: Androgyny in Feminist Science Fiction.Science Fiction Studies5.2 (1978): 143-56.JSTOR. Web. Apr. 2011. Ayres, Susan. The Straight Mind in Russs The Female ManScience Fiction Studies22.1 (1995): 22-34.JSTOR. Web. Apr. 2011. Barr, Marleen S.Lost in Space: Probing Feminist Science Fiction and beyond. Chapel Hill, NC: University of North Carolina, 1993. Print. DuPlessis, Rachel Blau. The Feminist Apologues of Lessing, Piercy, and Russ.Frontiers: A Journal of Women Studies4.1 (1979): 1-8.JSTOR. Web. Apr. 2011. Gamble, Sarah.Angela Carter: Writing from the Front Line.Edinburgh: Edinburgh UP, 1997. Print. Gardiner, Judith Kegan. On Female Identity and Writing by Women.Critical Inquiry8.2 (1981): 347-61.JSTOR. Web. Apr. 2011. Kerchy, Anna.Body Texts in the Novels of Angela Carter: Writing from a Corporeagraphic Point of View. Lewiston, NY: Edwin Mellen, 2008. Print. Martins, Susana S. Revising the Future in The Female ManScience Fiction Studies32.3 (2005): 405-22.JSTOR. Web. Apr. 2011. Merrick, Helen. Fantastic Dialogues: Critical Stories About Feminism and Science Fiction.Speaking Science Fiction: Dialogue and Interpretation. By Andy Sawyer and David Seed. Liverpool: Liverpool U.P., 2000. 52-68. Print. Parker Rhodes, Jewell. Androgyny and the Feminist Utopia.Women and Utopia: Critical Interpretations. By Marleen S. Barr and Nicholas D. Smith. Lanham, MD: University of America, 1983. 108-20. Print. Rubinson, Gregory J. On the Beach of Elsewhere: Angela Carters Moral Pornography and the Critique of Gender Archetypes.Womens Studies29.6 (2000): 717-40.Informaworld. Web. Russ, Joanna. Women and SF: Three Letters.Science Fiction Studies7.2 (1980): 232-36.JSTOR. SF-TH Inc. Web. Apr. 2011. . Russo, Mary J.The Female Grotesque: Risk, Excess, and Modernity. New York: Routledge, 1995. Print. Sage, Lorna.Flesh and the Mirror: Essays on the Art of Angela Carter. London: Virago, 1995. Print. Spencer, Kathleen L. Rescuing the Female Child: The Fiction of Joanna Russ.Science Fiction Studies17.2 (1990): 167-87.JSTOR. Web. Apr. 2011. Wyatt, Jean. The Violence of Gendering: Castration Images in Angela Carters The Magic Toyshop, The Passion of New Eve and Peter and The Wolf..Angela Carter: [contemporary Critical Essays]. By Alison Easton. Palgrave Macmillan, 2000. 58-84. Print. FYP Progress Report

Catcher In The Rye, Compares T :: essays research papers

Throughout life, an individual may endure several emotionally or physically straining moments. In The Catcher In The Rye, Holden Caulfield suffers much verbal abuse, as well as physical. Both forms of the abuse, combined with other factors, eventually leads Holden to suffer a mental breakdown. Holden’s actions prove that ** â€Å"A blow from a whip raises a welt, but a blow from the tongue smashes bones.†   Ã‚  Ã‚  Ã‚  Ã‚  Holden experiences several fights throughout the story. Near the beginning, he begins a struggle with Stradlater, his roommate, over his friend’s date, Jane Gallagher. Holden was upset to learn that the couple were alone in a car, knowing Stradlater’s sexual history. Holden’s mind chooses to push out the incident, so it is foggy in his head. But all he knew was, he tried to hit Stradlater but missed. After the miss, Stradlater proceeded to climb on top of Holden and take hold of his wrists, not letting him up. Stradlater dug his knees deep into Holden’s chest to keep him from moving. This seemed to go on for â€Å"around ten hours†. When Stradlater finally gave in and let Holden get up, the struggle started again, ending with a bloody nose for Holden. Afterwards, although Holden was somewhat offended by the actions, he did not seem to care about his dripping nose. He went directly over to Ackley’s room, not even stopping to wipe up his nose. He also did not seem to care about the overall fight, because he talked of it like it meant nothing to him. â€Å"I had a little goddam tiff with Stradlater,† he explains to Ackley. â€Å"Do you feel like playing a little Canasta?† This quick forgetting shows that the fight had little affect on Holden, and that his injury meant little to him.   Ã‚  Ã‚  Ã‚  Ã‚  While Holden is in the Edmont Hotel, the elevator man mentions the prospect of a prostitute. Holden reluctantly agrees to a throw, which would cost him five dollars. Holden was very nervous during his wait, but when the girl showed up he told her he only wanted to talk. Even though they didn’t do anything, Holden paid his money, only to find that the girl was promised ten. Holden refused to pay the extra amount, assuring the girl that he was told a throw was only five and he was not going to pay more. She left, only to return minutes later with the elevator man, Maurice.