The Key Aaudiences for the ASB Bank Samples †MyAssignmenthelp.com

Question: Discuss about the Key Aaudiences for the ASB Bank. Answer: The key audiences for the ASB Bank are the customers who prefer online channels instead of going to a physical bank. For the business strategy, ASB bank utilizes the social media that assist the online customers and provide them popular channels for communication. ASB bank through Face book help the customers and inquirers to experience the virtual bank through live web chat with a banking specialist. Twitter also helps the bank to provide instant updates to the customers from the news sources, friends, industry experts and the bank. The bank shares important information through social media and important in the recruitment process. It also creates and enhances the employee value proposition. Twitter chats through social media helps ASB to share their stories with a wider community and in the meanwhile create awareness of the causes in the social media (Adgei?Frimpong et al. 2014). The benefits of using social media by ASB Bank are that it allows the customers who prefer online channels over the physical bank. It helps the bank to develop relationships with the online customers and solve their financial problems. It helps the bank to get feedback and poses a two-way conversation. It helps the bank to respond quickly to the customer queries through social media and enhance customer acquisition. It attracts new customers and enhances bonding of existing customers (Walker and Al Thaqafi 2015). By using social media, ASB bank has immense opportunities to get engaged with their online customers via web chats, communication channels for financial solutions and a way to connect to the bank. Purchases can be made online and provide partnership with the customers by knowing them better. The investments, fund transferring, payments and deposits along with microfinance and funding can also be done in context to social media in the near future. References Adgei?Frimpong, K., Gan, C., Ying, L. and Cohen, D., 2014.Efficiency and productivity change in the banking industry: Empirical evidence from New Zealand banks. Lincoln University. Faculty of Commerce. Department of Accounting, Economics and Finance.. Walker, J. and Al Thaqafi, T., 2015. Future-proofing bank loyalty among students: A New Zealand study.New Zealand Journal of Applied Business Research,13(2), p.51.